Udderly Almond Milk
Instructor: Courtney N. Spencer, Tyler School of Art & Architecture
Year: Spring 2024
Branding Idenity, Packaging, Illustration
Who says milk is just for kids? Adults should be able to enjoy the sweet, silky goodness that is milk. But unfortunately, many adults develop a lactose intolerance for most dairy products, which causes discomfort when consuming dairy. But never fear, for Udderly is here! Udderly is a lactose-free milk, crafted to be enjoyed not just by little kids. But adults, too! There is no need for you to fear the tasty goodness of a cow’s udders again! With three delicious flavors—original almond, strawberry, and banana—there’s always a flavor to suit your taste. So don’t worry about the milk from a cow’s udders again! Because this cow’s milk is lactose free! And its udderly delicious!
Sketch
Since dairy drink products are often associated with children’s drinks, I intended to make the design simple but playful, yet still had some adult humor that children wouldn’t understand. I experimented with catch brand names that easily conveyed a delicious milk brand. While doing some research, I was inspired by bottle designs that were shaped like a cow's body. I then began sketching bottle designs where the user would be drinking the milk straight from a cow’s udder, adding a silly illustration of the cow reacting to someone drinking from its udder. This is also where I came up with the brand name Udderly Delicious, a playful twist on the word “utterly”. When designing the labels for the various flavors, I intended to show the cow consuming the fruits that give the drink its flavor.
Original Style Tile
The first rendition of this brand, I wanted to design the typography to resemble the body of a cow, deciding on taking the “u” in Udderly and manipulating it to look like the udder and tail of a cow. I chose a thick script font to mimic the thick and smooth texture of milk. Complementing it with two simple yet elegant sans fonts, with one being a condensed version, as the body text.
For the pattern, I intended the label to have a simple pattern that still followed the theme of milk or cows. I designed 3 different cow patterns, each matching the color of their respective flavor (pink for strawberry, yellow for banana), with the “regular” milk flavor being made a blue and white cow pattern. With the strawberry and banana pattern following a similar design, just with the addition of strawberries and bananas randomly spread throughout the pattern.
Whe illustration of the cow, I aimed for a simple, cartoonish style. I chose a pastel brown color for the cow that wouldn’t blend into the background, aligning it with the pastel dessert color scheme. As I worked on the illustration, the cow began to take on an almond shape. This led me to experiment with the concept of the milk brand being an almond milk alternative to traditional cow's milk.
For the first mock-up, I experimented with using Adobe Stager and the various milk bottles available, with the only model resembling an udder shape being a baby milk bottle. I found that this design seemed to be leaning more towards a child’s milk brand rather than the adult milk brand I intended. So, I decided to return to my original idea of creating a lactose-free milk.
Current Style Title
I limited the color palette to only include the 3 pastel colors and their shades to keep things simplified. Reworking the logo, I chose a retro bubble font, manipulating it to look similar to the first logo design but only making it look like it's a cow’s udder. I then paired the logo font with a different rounded sans font that mimics the round look of the logo. For the pattern, I changed the spots to look more like milk splatters, as well as changing to color of the cow to be a white and dark shade of their respective labels’ main color.
I used Blender to model the bottle design to make the bottle cap look like udders. Upon further developing the model design, I changed the shape of the bottle to give it a more cylindrical form so that it wouldn’t distort the label.
