tu cards & gifts
Corporate greeting cards often feel generic, with designs that lack creativity and fail to capture the essence of special moments. Finding the perfect card for a specific occasion can be a challenge, especially with limited options and high prices. Enter tu – short for "thank u" – a greeting card brand that combines elegance with warmth, offering the perfect card for any occasion. Featuring vibrant, charming patterns and heartfelt messages,”tu cards & gifts” make expressing gratitude effortless and meaningful. Plus, with a selection of thoughtfully designed cards paired with matching gifts, you can easily add a little extra touch to show appreciation for someone special.
Instructor: Soonduk Kerbs
Year: Fall 2024
Branding, Packaging
Brand Style Tile
The inspiration behind this brand stems from my childhood, when I would create homemade cards for friends and family. Art has always been my way of communicating and expressing myself, and I used it to craft special gift cards as a token of appreciation for those I cared about. Whether for a special occasion, a birthday, or simply a heartfelt "thank you," I took pride in making my own greeting cards instead of relying on store-bought ones. My family always appreciated the personal touch of my handmade creations. As I grew older, though, life made it harder to create cards like I used to. But with my new skills in design and access to modern technology, I found a way to reconnect with that passion and start creating cards again.
Not only did I have the opportunity to experiment with creating unique card designs, but I also explored packaging and gift concepts to enhance the brand. The goal was to strike a balance between elegance and approachability, ensuring that everything felt both sophisticated and inviting. I selected a muted pastel color palette to create a warm, friendly atmosphere, complementing the elegant patterns and refined typography for the headings. For the body text, I opted for a more casual font to maintain a relaxed vibe. To elevate the overall design, I incorporated flowing patterns with simple, recognizable themes that added an extra layer of elegance while keeping the look cohesive.
Logo Animation
Website Mockup
